The Wedge Strategy To Land Fortune 500 Companies With Terry Rice
from Living The Red Life
by Rudy Mawer
Published: Mon Jan 20 2025
Show Notes
Terry Rice, a business consultant and expert in helping entrepreneurs scale their offerings to attract larger corporate clients. Terry shares his journey of transitioning from small-scale engagements to working with big-name brands, providing listeners with practical advice on how to navigate this shift. He emphasizes the importance of understanding corporate culture, simplifying complex knowledge to add measurable value, and positioning yourself as a cost-effective solution compared to in-house teams.
Terry also reflects on personal challenges, including being fired from Facebook, which led to a transformative period where he redefined his identity and success outside of traditional corporate roles. He introduces actionable strategies like the "wedge strategy," which involves using audits, training sessions, and speaking engagements as entry points to bigger deals. Terry’s candid insights on pricing, confidence, and delivering ROI make this episode invaluable for entrepreneurs looking to elevate their business and secure larger clients.
CHAPTER TITLES
- The Importance of Understanding Corporate Language
- Breaking into Bigger Deals with Small Wins
- Lessons from Walmart: Creating Value Beyond the Obvious
- Why Simplifying Your Knowledge Wins Clients
- Building Client Trust Through Transparency
- Adjusting Pricing for Maximum Value
- Charging Your True Worth: Context and ROI
- Navigating Pricing Objections with Confidence
- Lessons Learned from Being Fired at Facebook
- Three Wedge Strategies for Breaking into Big Clients
Connect with Terry Rice:
SOCIALS - itsterryrice
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