What’s Up THIS WEEK: Cool NEW Subject Line TEST! Gemini AI News! Kardashian update? | Ep. 441

from Do This, NOT That: Marketing Tips with Jay Schwedelson

by GURU Media Hub

Published: Tue Nov 04 2025

Show Notes

Target’s Zoom layoff glitch, a sneaky subject line tweak that lifts opens, and why pop-up moments are the new marketing moat... this week’s quick hit has range. You’ll also hear why showing up well in Gemini matters more than ever and a spicy pop-culture rant from Jay Schwedelson about platform responsibility.

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Best Moments:

()Target’s all-hands layoff Zoom glitches to a black screen and employees learn their fate by email instead.

()Put brackets at the end of your subject line to spotlight the key hook and lift opens about 15 percent.

()Cash App x Sabrina Carpenter pop-up racks up 30M views and proves short-lived moments beat evergreen noise.

()A B2B play you can steal now: a 24-hour “vault unlock” that disappears and concentrates attention.

()Gemini’s usage surges from 6.4 percent to 12.9 percent while ChatGPT slips from 87 percent to 74 percent.

()Big audiences, bigger responsibility: why amplifying junk conspiracies isn’t just silly, it’s harmful.

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