SPECIAL SERIES == Are Followers Still a Thing? Let’s Get Real 🎯 <== | BATHROOM Break #66 COLLAB: The Marketing Millennials + Do This, Not That

from Do This, NOT That: Marketing Tips with Jay Schwedelson

by GURU Media Hub

Published: Mon Jul 28 2025

Show Notes

Not gonna lie, this one gets real. Jay Schwedelson and Daniel Murray go beyond the usual follower-count talk to break down what really matters when it comes to audience size—and what doesn’t. Social proof, ad credibility, platform strategies, and how to avoid looking like a ghost town brand all come into play. Whether you’re trying to grow a brand or just not embarrass yourself online, this one’s got some gems.

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Best Moments:

()The real reason Jay preps for Q4 months in advance—even if he procrastinates holiday shopping

()Why followers still matter when it comes to legitimacy and social proof

()Jay checks business credibility by LinkedIn followers, not websites

()YouTube Shorts outperforming subscriber-heavy accounts—and why that proves the algorithm has changed

()Why big brands run multiple burner accounts on social to maximize reach

()Running ads? People will click your profile—and your follower count influences their trust

()Followers unlock newsletter and broadcast features you can’t fake

()Set a baseline number to avoid looking sketchy—and stop chasing vanity metrics

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/