Ask Us ANYTHING❓Email Pre-Header Tips and Tricks! ➕ Paris Hilton vs. Jason Bateman? | Ep. 320
from Do This, NOT That: Marketing Tips with Jay Schwedelson
by GURU Media Hub
Published: Wed Apr 30 2025
Show Notes
In this Ask Us Anything episode of Do This, Not That, host Jay Schwedelson fields two listener questions—one marketing, one personal. Learn his go-to words for killer preheaders, why you might skip a preheader altogether, and how Nicole Kidman beat out The Rock, Jason Bateman, and Paris Hilton for the Guru Conference stage.
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Best Moments:
()Dave from Rochester asks about email preheaders and their importance
()What preheaders are and why they’re valuable real estate
()The three magic words for preheaders: AND, BUT, PLUS
()Emojis in preheaders—the “bookend emoji” trick
()Testing emails with no preheader for visual differentiation
()Addressing Apple iOS 18 preheader changes (and why not to worry)
()Nancy from Iowa asks about Nicole Kidman speaking at Guru Conference
()Behind-the-scenes look at the celebrity selection process
()Other stars considered: The Rock, Jason Bateman, Paris Hilton
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