SPECIAL SERIES: ===> TRUTH+DETAILS on MICRO-INFLUENCER DEALS 🚽 <=== | BATHROOM Break #31 (COLLAB: The Marketing Millennials + Do This, Not That)

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss the behind-the-scenes aspects of micro-influencer deals and share their personal experiences with such arrangements. They provide insights into different types of influencer deals, pricing structures, and best practices for both companies and influencers.

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Best Moments:

(01:07)Jay's recent colonoscopy experience

(02:17)Overview of micro-influencer deals

(03:24)Typical structure of influencer deals

(04:21)Different types of influencer deals (affiliate, one-off, long-term)

(06:39)The process of negotiating and executing influencer deals

(08:08)Value of micro-influencer deals for various businesses

(08:52)Importance of maintaining an influencer's authentic voice

(09:21)The role of briefs in influencer collaborations

(10:29)Benefits of long-term influencer partnerships

(11:34)Hosts' lunch plans and preferences

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