Is Performance Down For Everyone? ➕ Dating Advice? ASK US ANYTHING! | Ep. 337

from Do This, NOT That: Marketing Tips with Jay Schwedelson

by GURU Media Hub

Published: Wed May 21 2025

Show Notes

In this episode of Do This, Not That, host Jay Schwedelson answers a listener’s question about declining email metrics—and shares real performance trends and what tactics are actually working right now. He also dives into a rapid-fire batch of dating dilemmas with his usual off-the-cuff honesty.

=================================================

Best Moments:

()They have a... fluff festival, a marshmallow fluff festival. It's called, What The Fluff?

()Vanity metrics are not going to ring the bell. You're not going to drive revenue with vanity metrics during these uncertain times.

()Non engaged contacts... about a 15% decline in open rates and about a 20% decline... in click through rates.

()If you only market... to your engaged database... we're actually seeing a rise... of about 15% overall.

()Weekend email performance... Sunday do really, really well.

()Click through rates are up... consumer emails... about 20%... B2B emails on weekends are up about 35%.

()Flash sales are doing incredibly well in the last ninety days.

()Webinar show up rates have gone up really high for Fridays... increased about 25% year over year.

()This is not the time to try to wake the dead in your database.

()Jay, what do you do when someone is perfect on paper, but boring in real life?

()If your friend really likes the person... they're not really asking your opinion.

()If you don't like the person, get out of it. Life's too short.

=================================================

Check out our 100% FREE + VIRTUAL EVENTS! ->

EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025

RegisterHERE: https://www.eventastic.com/Registration

Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!

=================================================

Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

=================================================

AND don’t miss out on this awesome FREE upcoming Quick Hit!

Marigold: Should I Switch Email Platforms? 5 Truths & Myths!

6/24 11am – 12pm ET.

=================================================

MASSIVEthank you to our Sponsor, Marigold!!

Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.

Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).

Claim your offer now at jayschwedelson.com/emma