SECRETS of Letter Format Emails THAT WORK! đź“© Ask Us ANYTHINGâť“ | Ep. 373
from Do This, NOT That: Marketing Tips with Jay Schwedelson
by GURU Media Hub
Published: Wed Jul 09 2025
Show Notes
If your email performance is slipping even though you're using that classic “letter format” style, there’s a reason—and it’s not what you think. Jay Schwedelson breaks down why hybrid-looking plain text emails are quietly tanking results, and what real 1:1 messaging actually looks like. Also: laser planetariums, shoe policies at TSA, and the weird airport loophole that makes Jack & Coke at 8:30 a.m. seem totally fine.
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Best Moments:
()Why everyone’s using letter format emails—and what they’re getting wrong
()The sneaky visual signals that make your “personal” emails feel automated
()600% higher reply rates when your email looks truly human
()Why your “plain text” email is still HTML—and why that’s okay
()The email strategy mistake of living in both the graphic and plain text worlds
()Jack & Coke at 8:30 a.m.? Only acceptable in airports, apparently
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