GUEST: How to Really Maximize Events 🤝 w/Bob Vaez CEO at EventMobi | Ep. 426

from Do This, NOT That: Marketing Tips with Jay Schwedelson

by GURU Media Hub

Published: Thu Oct 09 2025

Show Notes

You think events are just about sessions and swag, but Jay Schwedelson and Bob Vaez make the case that the real ROI happens before showtime and after hours. From pre-show outreach that actually drives booth traffic to the surprisingly strategic world of name badges, Bob shares hard-won plays that save budget and build relationships you’ll still be cashing in on months later.

Learn more about EventMobi!

Best Moments:

()How a boring engineer fell in love with conferences and built EventMobi from attendee pain points

()The simplest networking hack: ask what people are doing for dinner and make it a small group

()Speed to LinkedIn that night so your new connections actually remember you

()The highest impact move for sponsors happens before the show: targeted pre-show emails

()Smart due diligence: check which sponsors keep returning to the same event

()Why badges matter more than you think and how truly wireless on-site printing changes everything

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