#129 - Generating Leads for Home Service Businesses: Digital Marketing with Sam Preston
from Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast
by John Wilson
Published: Tue Jun 18 2024
Show Notes
Today's episode features a special guest, Sam Preston, CEO of Service Scalers. Join us as Sam visits our shop and shares his insights on revolutionizing home service marketing. We discuss the evolution from traditional marketing methods to leveraging digital strategies, AI, and SEO to drive leads and business growth. Learn about the challenges and successes in the industry, fresh marketing approaches, and how Service Scalers is setting new standards. If you're in the home service industry or considering entering it, this episode is packed with valuable insights and practical advice.
Chapters
Introduction and Guest Welcome
Tour of the Shop
Comparing Home Service Companies
Digital Marketing Journey
Specialized Marketing Campaigns
Building an Agency for Home Services
Challenges in Home Service Marketing
Client Success Stories
Future of Home Service Marketing
Management Fees and PPC Commissions
Ownership Issues with Marketing Assets
Exploring New Marketing Options
The Importance of Lead Generation
Leveraging Technology and AI in Marketing
Building a Competitive Advantage
Client Success Stories and Referrals
Conclusion and Final Thoughts
Episode Hosts: 🎤
John Wilson: @WilsonCompanies on Twitter
Jack Carr: @TheHVACJack on Twitter
Guest: Sam Preston of Service Scalers: @HeySamPreston
If you want to learn more about Service Scalers, get your own home services business website, and dominate the SEO and Google Ads game, then check them out today.
www.servicescalers.com
Special Thanks to Avoca AI Coaching and Training
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Contact Owned and Operated:
More Ways To Connect with O&O
John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC