Podcst
#122 - Unlocking Fencing Business Success: Insights from Cassie Niekamp by John Wilson

#122 - Unlocking Fencing Business Success: Insights from Cassie Niekamp

from Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast

by John Wilson

Published: Thu May 16 2024

Show Notes

Cassie Niekamp returns for round two! The owner of a fencing business in Columbus, she and Jack Carr discuss the unique challenges and opportunities in the fencing industry, especially in relation to the economy and market diversification. They’ll also look into business models, B2B marketing strategies, operational efficiencies, and the significance of customer service.

What are the risks and rewards of government contracts, the utility of digital tools for improving sales processes, and the vital role of subcontractors in managing workloads? The Owned and Operated podcast has got your answers, so stick around for more information in the world of HVAC, electrical, plumbing, and fencing growth!

Introduction to Owned and Operated
Transforming PPC Despair into Success
Deep Dive with Cassie Niekamp on Fencing Business Dynamics
Exploring B2B Marketing Strategies and Challenges
Navigating Business Growth and Operational Challenges
Leveraging Technology for Efficiency in Sales
Subcontracting Dynamics and Quality Control in Business
Empowering Women in the Trades and Customer Communication
Closing Remarks and Invitation to Breaking 5 Million Camp"

Episode Host: 🎤
John Wilson: @WilsonCompanies on Twitter
Jack Carr: @TheHVACJack on Twitter
Cassi Niekamp: @cassiniekamp on Twitter

Special thanks to our sponsor: Service Scalers: 📈
Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers: https://www.servicescalers.com/

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John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC