#115 - Turf, Territory, and Scaling Your Business with Johannes Hock
from Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast
by John Wilson
Published: Tue Apr 23 2024
Show Notes
Today on the Owned and Operated podcast, the boys interview entrepreneur Johannes Hock, the Owner of an artificial turf company who lives in Austin, Texas. They discuss Johannes's background, how he got into the turf industry, the business model of turf companies, expansion plans, challenges of scaling, and the factors influencing the choice of new locations. If you’re looking to learn more about the world of self-funded search and small business acquisitions then your favorite electrical, HVAC, and plumbing growth podcast has exactly what you need.
Chapters
Introduction to Owned and Operated
AD - Transforming PPC Despair into Success
Deep Dive with Johannes Haack: From Track to Turf
Choosing Artificial Turf in Home Services
Exploring the Business Model of Turf Installation
Marketing Strategies and Customer Acquisition in Turf Industry
Scaling Up: Processes and Expansion Strategies
Vision for the Future: Aiming for a National Brand
The Operational Blueprint: Systems, Processes, and People
Expansion Strategy and Market Selection
Final Thoughts and Where to Find Johannes
Episode Host:
Jack Carr: @thehvacjack on Twitter
Guest Johannes Hock: @HockJohannes on Twitter
Special thanks to our sponsor: Service Scalers:
Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers: https://www.servicescalers.com/
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John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC