#58- Powering Growth in Home Services - Leveraging the Call Center & Diverse Marketing Strategies
from Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast
by John Wilson/Jack Carr
Published: Thu Oct 19 2023
Show Notes
Summary:
In this episode of "Owned and Operated," the John and Jack explore key strategies to drive growth in the home service industry. They discuss the immense potential of utilizing a call center and establishing an inside sales team, highlighting the success of membership sales and a range of marketing avenues beyond pay-per-click (PPC) advertising.
Key Takeaways:
- The Call Center Advantage: The hosts reveal how shifting membership sales to the call center led to a remarkable spike in sales and significantly higher conversion rates. They discuss the scalability, monitoring, and coaching aspects that make call centers an invaluable asset.
- Inside Sales Team: Establishing an inside sales team can be pivotal for driving leads and sales when relying solely on search engine marketing. They emphasize the role of such teams in reaching out to customers for repeat business, lead generation, and a personal touch.
- Diversified Marketing Strategies: Beyond PPC advertising, the hosts advocate for diversifying marketing efforts to maintain consistent lead generation. This includes branding, door-to-door outreach, email campaigns, SMS promotions, and postcard campaigns. The goal is to broaden the marketing funnel.
- Leveraging Existing Customer Base: Utilize your existing customer base by implementing outreach campaigns to retain and engage them. By increasing customer touchpoints, it's possible to drive repeat business and referrals.
- Measuring Success: The hosts plan to explore the impact of their marketing and inside sales strategies on their plumbing services. Stay tuned for results and data as they delve into these new strategies.
Episode Hosts:
- John Wilson: @WilsonCompanies
- Jack Carr: @thehvacjack
Special thanks to our sponsor: Service Scalers: Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers.
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More Ways To Connect with O&O
John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC