The Sporting Class: The Truth Behind the NBA Ratings Decline

Sure, fewer people are watching basketball games these days. But the NBA has 76 billion reasons why that doesn't matter. John Skipper, David Samson and Pablo do the math on Adam Silver's real State of the Union — and why a rival, LIV-style league would never succeed. Plus: the goosing of Super Bowl numbers, the ballad of Monty the Giant Schnauzer... and the untold origin story of a certain award-winning sports business podcast.

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