What 'Freedom of Speech' Really Means to Dana White and the UFC

At a time when so many are struggling with the regulation of expression, from Elon Musk's X to college campuses to the workplace, why did mixed-martial arts, of all things, rebrand itself as America’s leading bastion of free speech? Ariel Helwani, the sport's preeminent journalist and host of TheMMA Hour, traces an evolving policy — from getting censored himself to a homophobic rant going viral — and explains how UFC boss Dana White has made a fortune in the name of “freedom.”

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