EP 108: The Simplest (and Cheapest) Way to Keep Your Best People

from The Conscious Entrepreneur | Leadership, Self-Awareness & Mindset

by Alex Raymond

Published: Mon Sep 29 2025

Show Notes

Employee recognition might sound obvious, but why do so many leaders miss it in practice? Dr. Bob Nelson joins Sarah Lockwood to explains why low-cost recognition ideas often matter more than paychecks or perks when it comes to real employee motivation.

How do you create loyalty from day one with a new hire? What’s the difference between a generic end-of-year award and genuine recognition that lands in the moment? And how can asking employees for their ideas spark both engagement and business growth?

Dr. Nelson brings decades of research and real-world examples to these questions, offering workplace culture tips that work whether you’re leading a small team or a global workforce. He shows that recognition doesn’t have to be expensive, but it does have to feel thoughtful and consistent if you want it to change company culture.

This episode reminds us that company culture is built in the small choices leaders make each day to notice, acknowledge, and value the people doing the work.

Episode Breakdown:

Why Employee Recognition Matters

Common Misconceptions About Recognition

Onboarding Tips That Build Loyalty

How Employees Want to Be Recognized

Low-Cost Recognition Ideas That Work

Involving Employees in Decision-Making

Real Examples of Employee Ideas Driving Growth

The Role of Leadership in Company Culture

Recognition for Remote and Global Teams

Continuous Development and Retention

Connect with Dr. Bob Nelson:
Visit Dr. Bob Nelson’s Website