EP 106: From Pushy to Magnetic: How ‘Never Ask for the Sale’ Flips Sales Culture

from The Conscious Entrepreneur | Leadership, Self-Awareness & Mindset

by Alex Raymond

Published: Mon Sep 15 2025

Show Notes

Sue Heilbronner, serial entrepreneur and conscious leadership executive coach, believes the strongest businesses are built when sales feel less like chasing and more like alignment. Joining Sarah Lockwood in this episode, she introduces the idea of “passionate ambivalence,” a values-based sales mindset that pairs genuine enthusiasm for your work with the ability to detach from any single outcome.

How do you recognize when a client is the right fit? Sue points to conscious client qualification as the key. By asking clear, sometimes disqualifying questions, you invite the kind of honesty that builds trust from the very start. She also shares her perspective on pricing strategy, reminding entrepreneurs that protecting your time and holding your value are essential parts of sustainable growth.

This episode invites you to reflect on your own sales mindset. Are you creating relationships rooted in clarity and confidence, or relying on pressure and persuasion? What would shift if you treated sales as a mutual process instead of a one-sided pitch?

Episode Breakdown:

Radical Mindset Shift in Sales

Passionate Ambivalence Explained

Contrarian Sales Mindset vs. Traditional Selling

Never Ask for the Sale: Practical Examples

Startup Fundraising and Playing Small

Pricing Strategy and Early Sales Lessons

Fit Calls and Client Qualification

Overcoming Limiting Beliefs in Sales

Connect with Sue Heilbronner:

Hey Sue

Connect with Sue on LinkedIn