#128: A company that helps you automate your profits, isn’t making profit.

from Next Level Pros

by Chris Lee

Published: Wed Oct 23 2024

Show Notes

Welcome to a new episode of Next Level Pros! In this episode, we're joined by Andrew Schultz, a budding entrepreneur who's navigating the challenges of turning his marketing firm, Profit Automation, into a profitable business despite its current unprofitable state. We'll dive deep into the issues holding Andrew back, including a detailed analysis of his financials and marketing strategies, along with some personal obstacles that are impacting his professional progress.

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Highlights:

"I mean, when you asked me what my biggest challenge was, I don't know what I'm selling."

"Your secret sauce is identifying what the problem is around their customers in their pipeline, so you can pull them into action."

"I will help increase your conversion, or I will add another 2% to your conversion, or you don't pay anything."

"I haven't done a whole lot of marketing or talked to a lot of people about it, so I find it hard to believe that you have enough data to say that this doesn't work."

Timestamps:

Profit Automation is not turning a profit

Describing the Business

Explaining the Lead Conversion Offering

Identifying the Biggest Challenge - Packaging the Offer

The Pipeline Crisis and how to fix it

Addressing the Perception of Free vs. Paid Offers

Exploring Performance-Based Pricing Options

Shifting from Scarcity to Abundance Mindset

Comparing Eliminating Downside vs. Eliminating Risk

Identifying Strengths and Weaknesses in the Business

Refocusing on Sales and Marketing as the Priority