Next Level Pros

from Next Level Pros

by Chris Lee

Published: Fri May 23 2025

Show Notes

Welcome to a new episode of Next Level Pros! Today’s episode is a powerhouse roundtable featuring Ismael Valdez and Dustin Van Orman, two giants in the trades game who have each scaled service businesses to over $100 million in revenue. They join Chris and the team to talk about the real impact of private equity in the trades, the myths, the opportunities, and how the right mindset and sales driven culture can launch your business from $2M to $100M+. If you’ve been skeptical, or scared about private equity, this episode might just change your mind.

Highlights:

“AI won’t replace the trades. People still want humans in their homes.”

“The loudest voices attract the most labor.”

“We don’t have an information problem. We have an accountability problem.”

“You’re not selling out. You’re building up.”

Timestamps:

Welcome & Introductions

From Zero to $108M: Ismael’s Growth Story

The Private Equity Boom in Trades

Tackling the Labor Shortage

California vs. Washington: Tough Markets, Big Upsides

Sales-Driven Culture: The Real Growth Lever

How to Attract Top Sales Talent

Picking the Right Coach (and Avoiding Scams)

The Power of Accountability & Coaching

What Drives These Founders Today

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