American Advertising Legend Roy Spence on Purpose, Profit, and Finding Common Ground

Roy Spence is the co-founder of GSD&M, the legendary advertising agency behind some of the most iconic campaigns of our time. Roy has helped build enduring brands like Southwest Airlines, Walmart, the PGA Tour, and BMW, shaping the way millions of people experience business and culture. Over his storied career, he’s championed the idea that great companies don’t just sell products — they stand for something bigger, finding common ground and a purpose that unites people. His work has been celebrated not just for its creativity, but for its ability to inspire loyalty, trust, and lasting impact. Beyond advertising, Roy is a best-selling author, sought-after speaker, and has been a trusted advisor to several successful U.S. politicians. Today, he continues to share hard-won lessons on branding, leadership, and the power of purpose in building both companies and communities.

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00:00The Power of Compromise and Purpose

01:25The Journey of Entrepreneurship

03:42Marketing as a Force for Good

08:22Lessons from Iconic Brands

11:00The Importance of Purpose in Leadership

12:55The Make It Movement: Reigniting the American Dream

17:39Game-Changing Advice for the Next Generation

22:38Finding Common Ground in a Divided Nation

TMM Director / Series Creator - Elaina Slayton

Executive Producer - Jim Leslie

Producer - Bianca Zhou

Editor - Paul McAleavey

Camera - Cullen Fleming