Kindle Keyword Secrets: Hank Marcacci on Ranking, Sales, and Author Success

In this high-impact episode of The Amazing Authorities Podcast, host Mitch Carson sits down with Hank Marcacci, the data-driven strategist behind Kindlepreneur and the powerhouse tool Publisher Rocket. If you’re an author—or planning to become one—this is the ultimate flight plan to turning your book into a bestseller.

Hank breaks down exactly how Amazon’s algorithm works, why keyword selection is more important than your book title, and how to reverse-engineer what bestselling authors are doing to dominate rankings. You’ll learn how to use Publisher Rocket to uncover high-search, low-competition keywords that actually sell books—and how to get Amazon to work for you, not against you.

Whether you’re launching your first book or trying to rescue a title from the digital graveyard, Hank’s insights will change the way you think about authorship, marketing, and online sales.

🔑 You’ll learn:

• The “3 Keyword Rules” that separate bestsellers from buried books

• How to use Amazon’s search bar to reverse-engineer reader demand

• Why most authors waste time on the wrong keywords (and how to fix it)

• What ASIN Reverse Lookup is—and how it can spy on bestselling titles

• How to position your book to rank on Page 1 (instead of Page 10)

If you're serious about making money as an author, don’t publish another page until you hear this episode.

Data Engineer turned Amazon bestselling author, Hank writes in several genres on Amazon KDP and has reached top 50 in the entire Kindle store. Hank's special areas of focus include finding niche keywords with high interest and low competition, identifying macro trends affecting the Amazon store, building Amazon Ads campaigns for books, and analyzing categories for fresh opportunities in underserved markets. Using data pulled directly from Amazon itself, Hank determines insights on what factors make bestselling books successful. As Product Manager of Publisher Rocket, he's always on the lookout for how authors can better connect with readers who will love their work.

You can find Hank Marcacci here:

www.PublisherRocket.com

www.Kindlepreneur.com

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If you like this episode, don't forget to check the following links:

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My Amazom Book Links:

The Amazing Authors of Singapore: https://a.co/d/cp9KjC1

The Silent Salesmen: https://a.co/d/b4eqa2D

If you're serious about publishing and selling more books on Amazon, you need the right data.

That’s why I use Publisher Rocket—it’s like having a book marketing expert in your pocket:

https://mitchauthor--rocket.thrivecart.com/publisher-rocket-mitch-author/5e8f51fc1dd46/