Chris Anderson on Building Authority with Video & Digital Growth

In this episode of the Amazing Authorities Podcast, host Mitch Carson sits down with Chris Anderson, Founder & CEO of Elevate Media Group, to uncover how entrepreneurs, authors, and service-based businesses can grow their authority online through the power of video and digital growth frameworks.

Chris shares his proven three-pronged content approach—DIY content, user-generated content, and high-production video—and explains why combining these is essential for standing out in today’s crowded marketplace. He also reveals how to choose the right platforms (LinkedIn, YouTube, TikTok, Instagram, or Meta) based on your audience, and why video podcasting and live streaming are becoming must-haves for brand visibility and trust.

Key Takeaways from this Episode:

• Why video is no longer optional for businesses and personal brands.

• The 3 levels of content you must create to establish authority.

• How to pick the best platforms based on your target audience.

• Why live streaming and video podcasts build stronger audience connections.

• How AI is reshaping content discovery and why it matters for your brand.

• Real examples of businesses—from consultants to plumbers—leveraging video to grow.

• Tips for authors and speakers on using podcasts and video content to sell more books and secure more stages.

  
  

Whether you’re a small business owner, coach, author, or service professional, this episode gives you the tools and mindset to elevate your authority and visibility in today’s digital landscape.

Chris Anderson is the Founder and CEO of Elevate Media Group, a full-service video production agency helping 6- and 7-figure businesses grow through video—from podcasts to full commercial productions. His clients include Fortune 500 companies like Apple and Angi, Inc. 5000firms, and numerous small to mid-sized businesses.

He also hosts The Elevate Media Podcast, ranked in the top 1.5% globally and charting in the top 20 for entrepreneurship. Chris launched his business in early 2020after quitting his job with no backup plan—just before the pandemic and recession hit. Despite the challenges, he built a six-figure business in under three years.

A lifelong learner and man of faith, Chris credits God for his success. Outside of business, he enjoys time outdoors with his wife and sons on their mini farm.

You can find Chris Anderson here:

Website: www.elevate-media-group.com

Facebook: https://www.facebook.com/chrisanderson0491

LinkedIn: https://www.linkedin.com/in/chris1anderson/

Instagram: https://www.instagram.com/chris.t.anderson/

Youtube: https://www.youtube.com/@OfficialElevateMedia

Podcast: https://elevatemedia.buzzsprout.com/share

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