Podcst
Mike Capuzzi on Short Books That Sell: How to Build Authority and Generate Leads Without Writing 300 Pages by Mitch Carson

Mike Capuzzi on Short Books That Sell: How to Build Authority and Generate Leads Without Writing 300 Pages

from The Amazing Authorities Podcast

by Mitch Carson

Published: Fri Jul 18 2025

Show Notes

In this value-packed episode of The Amazing Authorities Podcast, host Mitch Carson interviews publishing strategist and 20x author Mike Capuzzi, the creator of the “Shook”—a short, helpful book that gets big results.


Mike shares how he left corporate life to help entrepreneurs, professionals, and experts build credibility and generate leads through short books that are easier to write, faster to produce, and more impactful than traditional 300-page volumes. With decades of direct response marketing experience and case studies from clients across industries—from dentists and doctors to lawyers and financial advisors—Mike reveals exactly who should write a book (and who shouldn’t), how to use books for lead generation, and why licensing content might be the smartest strategy most authors overlook.


You’ll learn:

  • What makes a “Shook” different from a traditional book—and why shorter is smarter

  • How authors are turning their short books into client pipelines and passive income

  • The pros and cons of using Amazon vs. private book funnels

  • Why AI tools like ChatGPT are useful—but not a replacement for originality

  • How to create a 3-book series to increase credibility, visibility, and authority fast


If you’ve ever thought about writing a book to grow your business or expand your influence, this episode will give you the framework, mindset, and tools to finally make it happen.


Mike Capuzzi is an author, nonfiction book coach, and short book publisher for business owners, entrepreneurs and CEOs looking to leverage the power of being a short, helpful book author.

Since 1998, Mike has helped thousands of business owners market their business more smartly. Bite Sized Books is his book publishing company, founded on his proven formula for creating short, helpful books (shooks™) for business owners, entrepreneurs, and corporate leaders. Shooks are the ideal type of book to publish because they are easy and fast to create, can be read in about an hour and offer helpful ways for readers to connect with the author.


Mike is the author of 19 books, including two international Amazon # 1 Best Sellers, The 100-Page Book and The Magic of Short Books. He is also the host of The Author Factor Podcast where he interviews business owner authors and shares their best tips, wisdom, and insights on how they write and leverage a nonfiction book in their businesses.


Read The 100-Page Book online:

https://100PageBook.com/flip


Read the The Magic of Shooks:

https://bitesizedbooks.com/authors


His websites:

https://MikeCapuzzi.com

https://BiteSizedBooks.com


His podcast:

https://TheAuthorFactor.com


Mike's Free gift:

https://MikeCapuzzi.com/magic


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If you like this episode, don't forget to check the following links:

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https://www.mitchcarson.com/⁠⁠

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My Amazom Book Links:

The Amazing Authors of Singapore: https://a.co/d/cp9KjC1

The Silent Salesmen: https://a.co/d/b4eqa2D

If you're serious about publishing and selling more books on Amazon, you need the right data.

That’s why I use Publisher Rocket—it’s like having a book marketing expert in your pocket:

https://mitchauthor--rocket.thrivecart.com/publisher-rocket-mitch-author/5e8f51fc1dd46/